Dairy Farmers of Washington

Dairy at its most elevated state

As the agency of record for Dairy Farmers of Washington, it was our job to elevate dairy everywhere we could: on the web, on social feeds, on the streets, and even on the open water, all to drive home the benefits of real Washington dairy.

Nothing beats local flavor

The dairy industry is fighting for shelf space and mindshare against alternative "milks" like almond, oat, soy, and others. This is especially true in Washington, where consumers are likely to try non-traditional foods and diets. To compete, we leaned into benefits that the alternatives couldn't: locally-produced real dairy that's as special as the iconic state it from.

Role: ACD, Writer

Team: John O'Connell, Christopher Shults, Avery Harrison, Ryan Seibold